How do I motivate them? The first lever.

In 2009, the UK was hurting due to the global financial crisis. At the time I was working for the premium salon and spa brand in Business to Business (B2B) sales. I was new to the job after being a floor manager in the brand's Centre of Excellence in Covent Garden, London. I had been working in luxury brands for a while to this point and it became the norm to see people spend seemingly extravagant amounts of money for products and services while the media bombarded us with catastrophising headlines.