In 2009, the UK was hurting due to the global financial crisis. At the time I was working for the premium salon and spa brand in Business to Business (B2B) sales. I was new to the job after being a floor manager in the brand's Centre of Excellence in Covent Garden, London. I had been working in luxury brands for a while to this point and it became the norm to see people spend seemingly extravagant amounts of money for products and services while the media bombarded us with catastrophising headlines.

I am about to give away one of my biggest go-to secrets in regard to how I work, how I present, and the basis for almost every sales strategy I have put in place. If you have ever heard me speak, or if you hear me in the future you will now be able to recognise this foundation tool that I use to great effect. It is the concept of “The Power of Three”.