CAMERON SCHWAB

CEO & Founder, designCEO

We've all seen them, most of us have felt their wrath. The proponents of the 'try-harder' mindset, with just the one trick in their kitbag, seeking to exhort greater effort from already exhausted bodies and minds.

This mindset has been carried from generation to generation, coach to coach, leader to leader. Many of us have become them. But in my experience, 30 years in elite sport, nothing good happens when people are pushed to exhaustion. Fun is replaced by fear. Yes, effort is required, but it is only a ticket to the game. I also learned that sport is not team vs team, or club vs club, it is system vs system.

We need a better system to elicit higher performance. In your hand is the system. It is built on the lived experience. The best of business. The best of sport. Immediately accessible and applicable. It is a leader's leadership tool kit.

Paul Farina's The Rhythm Effect is the system you and your team needs to build teams and organisations based on insight and understanding, the stuff that matters.

And that's when the fun starts.